Let's work together to: Stop the shame. Stop the blame. Stop the stigma.

The Community Drug Strategy of North Bay & Area’s Harm Reduction Pillar is launching a two-month (starting October 1, 2020), drug-related anti-stigma campaign starting today, called Let’s work together to: Stop the shame. Stop the blame. Stop the stigma (#stopstigmanorth). The anti-stigma campaign aims to create awareness around drug use and drug-related stigma experienced by individuals who use drugs and help remove the stereotypes associated with individuals who use drugs.

Society categorizes individuals who use drugs and relates the use of drugs to specific identities, however, we know that anyone can use drugs, and that addiction can affect anyone no matter their walk of life. People who use drugs are our neighbours, co-workers, relatives and friends. People who use drugs can be doctors, hunters, artists, students and educators. Although drug use can disproportionately affect certain groups, it can affect anyone.

The drug-related anti-stigma campaign is part of a broader approach to help address community-wide stigma of people who use drugs. The campaign challenges individuals to think about who drug use affects, that people who use drugs are people and that individuals should not be defined by their drug use.

It is the Community Drug Strategy of North Bay & Area’s hope to reach as many people as possible to challenge ways of thinking. As a society we all have a role in addressing the stigma faced by people who use drugs.

Stop the stigma campaign evaluation

To view the findings from the Let’s work together to: Stop the shame. Stop the blame. Stop the stigma. campaign evaluation click the appropriate link below.

English

French

Materials will be displayed in a variety of communities across the Nipissing and Parry Sound districts. Posters and images for the campaign can be downloaded using the links below. Check out the Community Drug Strategy of North Bay & Area Facebook page to share our social media posts.

Picture of poster 1