Normalize It

four women breastfeeding their babies


Breastfeeding mothers are more likely to succeed at reaching their breastfeeding goals with support. The Normalize It campaign was launched as a way to:

  • Contribute to a community environment that is supportive of breastfeeding
  • Increase breastfeeding visibility
  • Engage the community in breastfeeding education and awareness
  • Promote the Health Unit's breastfeeding programs and resources for parents needing guidance and support

From October 1 to 15, 2018, you will see cutout pictures of mothers breastfeeding throughout our district. For a chance to win one of three grocery gift cards (total prize value - $400!), take a picture with a cutout, send a personal picture or a message to the Health Unit explaining why it is important for mothers to breastfeed in public. More information on the contest below.

Breastfeeding - Why does it matter?

Breastfeeding benefits everyone in our communities by keeping babies and mothers healthy and preventing disease. Health Canada and the Canadian Pediatric Society recommend breastfeeding up to two years and beyond - but many mothers feel uncomfortable breastfeeding in public. This is a barrier to continued breastfeeding.

We ask that you join us in participating in this initiative, and to show your support for breastfeeding mothers.

Breastfeeding Cutouts

  • In the spring, a photoshoot was held in North Bay to celebrate breastfeeding mothers
  • With the participants' permission, four pictures were selected to be used as cutouts for the Normalize It campaign
  • The cutouts will be placed throughout the Health Unit district, and the public is encouraged to take photos with the cutouts for a chance to win one of three grocery gift cards

Contest Rules 

  • If you see one of the four breastfeeding cutouts in the community, take a picture with the cutout!
    • Note: we encourage you to take a picture with all of the cutouts you come across! Only one photo can be entered per cutout
  • If you do not come across a cutout, you can still participate by sending a photo or sending the Health Unit a short message describing why breastfeeding in public is important
  • Send the photo by private message to the Health Unit Facebook page (via the message tab at the top of the Facebook page) or email it to
  • The pictures and messages received throughout the week will be collected and uploaded into a Facebook album and shared on October 16, 2018
  • The public will then be asked to vote by "liking" their favourite pictures and/or story. Voting will close October 23, 2018 at 3 p.m. 
  • The three pictures with the most votes will win the following prize:
    • First Prize - $250 grocery gift card
    • Second Prize - $100 grocery gift card
    • Third Prize - $50 grocery gift card
  • The winners will be notified through Facebook messenger and/or email
  • The Health Unit will announce the winners once they have been contacted 

 Terms and Conditions

Contest participants

  1. Must be 16 or older to participate
  2. Must live in the North Bay Parry Sound Health Unit district (access our Health Unit boundary map)
  3. Must not be employed by the North Bay Parry Sound District Health Unit

Contest dates

  • Photo and message submissions will be accepted between October 1 to 15, 2018
  • The Normalize It contest album will be available on Facebook for voting ("Likes") beginning October 16, 2018
  • Voting will close October 23, 2018 at 12 p.m.
  • Winners will be contacted through Facebook and/or email


Contest photos

By sending a photo you are unconditionally consenting to the following:

  1. Your image to be uploaded and shared on the Health Unit Facebook page
  2. Authorizing the use and reproduction of the photo by the Health Unit
  3. If you are selected as a winner, your name may be made available to the public
  4. All work submitted must be original work without text. We will accept photos taken by you or photos of you. If you submit a photo of you taken by someone else, you must have their permission to use the picture that you submit
  5. The photo submitted must be a photo of you. You cannot submit a photo on behalf of someone else
  6. We reserve the right to reject any photos which we, in our sole and absolute discretion, deem offensive, violative of law or unsuitable in any other manner. 


Winner notification

The winners will be notified via social media and/or email within seven (7) working days after the October 23, 2018 closing date of voting. To receive the prize, a winner must respond to the notification on Facebook private message or email and provide all registration information requested in such form as designated by the Health Unit no later than two (2) calendar days after the date of transmission of the email (or other) notification.

It is each participant’s responsibility to regularly check their message inbox account and/or their communication devices within this time period and to respond to the email notification within the required time frame. If a winner does not respond to the notification message before the two (2) calendar day deadline, a notification message or email will be sent confirming that they are no longer eligible to claim any prize, and the Health Unit reserves the right to select another winner.


In entering the contest you agree to both the Contest Rules and Terms and Conditions.

North Bay

345 Oak Street West

Parry Sound

70 Joseph Street Unit #302

Burk's Falls

17 Copeland Street (by appointment only)